!Keyword: advertising, media selection;
MAX   USEFULX           ! Maximize useful exposures;
SUBJECT TO
 LIMCOST)   COST    <= 11 ! With a limit of 11 (in $1,000) on cost;
  LIMEXP)   USEFULX >=   0
 DEFCOST) - COST + TVL + TVP + BLB + NEW + RAD =     0
  DEFEXP) - USEFULX + UX1 + UX2 + UX3 + UX4 + UX5 + UX6 + UX7 = 0
    MKT1)   20 BLB + 8 NEW - UX1          >=   25
    MKT2)   10 TVL + 10 TVP + 6 RAD - UX2 >=   40
    MKT3)   4 TVL + 30 TVP + 5 RAD - UX3  >=   60
    MKT4)   50 TVL + 5 TVP + 10 RAD - UX4 >=   120
    MKT5)   5 TVL + 12 TVP + 11 RAD - UX5 >=   40
    MKT6)   5 BLB + 6 NEW + 4 RAD - UX6   >=   11
    MKT7)   2 TVL + 3 BLB + 10 NEW - UX7  >=   15
!  Limit on useful exposures possible in each market
  RANGE1)   UX1 <=   35
  RANGE2)   UX2 <=   30
  RANGE3)   UX3 <=   60
  RANGE4)   UX4 <=   20
  RANGE5)   UX5 <=   40
  RANGE6)   UX6 <=   14
  RANGE7)   UX7 <=   40
END

